In chapter2 "Your trusted friends", Eric Schlosser talks more about the food industry, and the competition and similarities between companies. It also talks about different marketing systems fast food and soda companies that try's to target children. Advertisement and marketing create a new lifestyle for the families in America. Walt Disney and McDonald's were in competition using the same methods and values to get a greater amount of customers, that is, until they decided to work together. These companies researched child psychology and took advantage of the innocence and illogical mind of young kids. Selling to children is much easier than selling to adults, and soda companies expect to increase their sales by marketing to children in hopes that they will like their product to want to buy often. The money that the companies were getting, gave them the opportunity to use mass media and billboards. Toys and drinks with the kids meal attracted little children.
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